“Crowning” Role Models, “Fueling” the Journey of Struggle—Yu Hong’s Year-End Recognition Program Kicks Off

As the year draws to a close, the footprints of our hard work become ever clearer. Yuhong Pigment Co.,LTD.'s annual "Recognizing Excellence and Setting Role Models" event has kicked off as scheduled. This tradition, which has been carried on for more than two decades, is not only a review and tribute to the efforts made by all employees over the past year, but also a precise portrayal and authoritative validation of their moral character, professional competence, work performance, and overall capabilities. At Yuhong, the recognized role models consistently embody a spirit of relentless striving, boasting outstanding achievements, superb technical skills, and a strong sense of innovation—thus setting a clear path forward for all employees, providing them with role models to learn from and goals to strive toward.

Looking back to the company’s early days, Yu Hong’s entire fortune consisted of just a few dozen employees and several dilapidated factory buildings. At a critical juncture in its development, Chen Dufang, then deputy director of the factory, resolutely stepped up to take on the heavy responsibility and led his team to firmly recommit themselves to the niche market of organic pigments. During those challenging years, everyone at Yu Hong pulled together as one: R&D personnel immersed themselves in the lab, working day and night to overcome technical hurdles; production staff stayed steadfastly at their posts, relentlessly striving for perfection to ensure consistent product quality; and marketing professionals traveled tirelessly to the front lines, braving mountains and rivers to expand their customer base.

To unite hearts, boost morale, ensure that every effort is recognized and every act of perseverance is acknowledged, the tradition of recognizing outstanding individuals and setting exemplary role models has emerged at Yuhong. The pioneering workers who demonstrate dedication and courage to break new ground in their respective positions have become Yuhong’s earliest “role models.” Their stories are passed down by word of mouth, and their spirit is widely emulated—this not only fosters a culture of hard work and relentless striving within the company but also instills in Yuhong an enduring gene of vigorous enterprise and continuous progress.

For more than two decades, through thick and thin, the practice of recognizing and rewarding outstanding individuals has long since transcended mere commendation and rewards, becoming a core initiative through which Yuhong values talent and empowers development. By precisely selecting and solemnly honoring advanced role models, Yuhong clearly conveys its value orientation—“placing those who strive at the heart of our efforts and judging heroes by their actual achievements”—enabling employees to clearly identify their direction for hard work and sparking their innovative and creative vitality. At the same time, this approach allows talented individuals to feel respected and cherished, fostering a strong sense of belonging and uniting them into a powerful force capable of overcoming challenges and jointly pursuing shared development. From its humble beginnings marked by difficult breakthroughs to its current status as an industry benchmark, every step forward taken by Yuhong has been inseparable from the practical and action-oriented atmosphere nurtured by its recognition and reward programs—and even more so, from the side-by-side journey of countless outstanding talents.

The year-end recognition and commendation ceremony is not only a time for summarizing achievements but also a fresh start. As Yuhong Pigments embarks on a path toward higher-quality development, our commitment to talent and our reverence for role models will continue unabated—empowering more dedicated individuals to strive toward the light, grounding their dreams in practical action, driving development through innovation, and ensuring that Yuhong Pigments’ brand identity as “technologically leading” shines even brighter on the global stage.

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